Saturday, August 14, 2010

TLC Promise Me....

TLC Promise Me is The Truly Loving Company's (TLC) vision of social engagement for charitable causes. It is about channelling the collective energy of the community in helping the less fortunate, disabled and underprivileged in our society.

It gives everyone an opportunity to fulfil the wishes of the less fortunate i.e. an orphan wishing to learn to ride a bicycle or a mentally challenged girl wishing to learn to dance. These wishes become Promise Me pledges which a caring participant takes up and promises to fulfil within a set period of time.

We believe that every little effort counts and taking on charitable causes can be fun, engaging and ultimately rewarding. Promise Me is a TLC story which is about Stars that shine the brightest when everywhere else is dark. It is about touching the lives of others with kindness in our hearts and pledges in our hands.

Through TLC Promise Me, we can have the opportunity to touch someone's life and experience their less privileged situation. It will allow us to appreciate how fortunate we are and grow within ourselves. We can be the change that we want the world to be.

Follow the journey at www.tlcpromiseme.com

About The Truly Loving Company

The Truly Loving Company (TLC) was set up to generate long term, ongoing funds to help the less fortunate in Malaysia. The company gives away 100% of its dividends to deserving charities. If you would like to do your bit for charity, just use TLC's quality products in your daily life...it's that simple!

TLC's quality household and personal care products are available at

100% to charity? What's the catch?

While our profit model is traditionally corporate, our aims are not. As such, all our dividend paying shares are held by HSBC (Malaysia) Trustee Bhd in trust for charities under a Trust Deed signed between HSBC (Malaysia) Trustee Bhd and The Truly Loving Company. It's a foolproof and legal way to back up what we say. As you can see from the chart below, all our dividends go to charity.

The charity partners who are entitled to 100% of our dividends are

  • Handicapped and Mentally Disabled Children Association Johor Bahru
  • Hospis Malaysia
  • National Stroke Association of Malaysia
  • Rumah Aman
  • Shelter Home for Children

For a full account of our finances, please visit our website athttp://www.thetrulylovingcompany.com


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